The Myth of the Rational Indian Buyer: A Business Reality Check

The Myth of the Rational Indian Buyer: A Business Reality Check

When I was pursuing my graduation with a specialisation in marketing, I firmly believed that Indians are rational buyers, people who think logically and prioritise value for money. This belief is deeply ingrained in how we often describe ourselves as consumers and decision-makers. Over the years, real-world exposure has challenged this assumption. The more I…

Don’t turn your passion into your job. Let your job support your passion

Don’t turn your passion into your job. Let your job support your passion

Success is not always about chasing one big dream.
Sometimes, it’s about designing a life that’s peaceful, flexible, and joyful.

A life where your work doesn’t drain you.
A life where your passion still feels like yours.
A life where you don’t have to choose between income and inspiration — because you’ve made space for both.

That’s not giving up on your passion.
That’s making sure you don’t lose it.

Cynicism: The Risk of Unused Knowledge

Cynicism: The Risk of Unused Knowledge

A person who spends their life learning but does not apply that learning may eventually grow frustrated. They see flaws, inefficiencies, and injustices everywhere — not because they care less, but because they care deeply and feel powerless. The mind, full of insight but empty of action, begins to focus on what is wrong rather than what could be made right