Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity.
From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning.
But in many ways, marketing is getting more difficult because of the technologies and tools involved in the field. In some ways, this is ironic; Most new marketing technologies are designed to make marketing easier, or at least open new opportunities for marketers to reach consumers.
Let’s say you spend a few years marketing your business via SEO, building links, and writing content. But one day, you face a significant Google penalty, and your ranks catastrophically sink. Obviously, you’ll have generated traffic that whole time, so it’s not a total waste. But still, this can be highly discouraging for modern marketers.
In some cases, due government policies, geopolitical issues, certain apps, products, marketing platforms such as TikTok, loans through apps gets banned overnight.
Due to misuse of data, growing concern related to information security, variety of data protection laws are getting introduced in multiple countries.
New mobile apps or new feature create a sudden craze among the public & new landscape filled with challenges & opportunities opens just like that !
Technology has reduced the barriers to competition & competition landscape changes overnight. We’ll need to analyze our new breed of competitors.
Marketing professional working in corporate companies might end up deliberately throwing money away as most of the decisions are dominated by leadership team who wants to fulfill their own agenda.
As a marketer, we are constantly juggling a variety of tasks and responsibilities, from developing campaigns and analyzing data to working with cross-functional teams and managing timelines. With so much on your plate, it can be easy to feel overwhelmed and stressed out.
All it takes is one new AI system or one new wave in consumer preferences to completely disrupt – or even destroy – what you’ve managed to build.
The fragility of digital marketing is something we must acknowledge and build into our campaigns.
Ambiguity has become the new certainty. But we can at least find solace in the fact that it’s getting harder for all of us.
We are entering a new era of marketing and advertising, and that’s not necessarily a bad thing period it just means we need to remain adaptable and attentive to generate a meaningful return.
Find your niche, become an expert in that field & stay agile to avoid competition.