A marketing system is an automated process put into place to achieve maximum performance while minimizing the hands-on time it takes to complete a task. It’s a step-by-step routine that your team might do manually now but, that can be repeated, measured, and tracked in your marketing procedures.
Creating these routines will save you time and energy on repeatable tasks or projects while ensuring consistency whether you execute these systems manually or automate them fully or partially.
The automation of processes, when possible, helps eliminate human error, and as it is then executed consistently you can make small edits to increase your efficiencies even further.
As time is saved in the process, your human team can then focus on other aspects of your business, or you might just eliminate the cost of extra resources to increase your profit margins.
The bottom line though is that regardless of whether you automate a process, your business will struggle to grow if you’re not analyzing your marketing system and fine-tuning them for optimal results.
Each step of a process can be improved if we take the time to streamline it, analysis, optimize it, and execute each optimization consistently.
Once you find a marketing process that works in your industry you don’t have to start from scratch every single time you launch a new product, new service, or announce an upcoming event.
STEP 1 – Think about common things you do daily in your marketing.
These could include:
- Responding to customer emails and messages
- Analyzing social media or website reports
- Following up on leads
- Calculating your ROI
Make a list of all the things you do in relation to sales and marketing.
STEP 2 – Put the steps in order.
Now that you have a solid list, rearrange your list from the first thing to the last thing you do when making a new sale.
STEP 3 – Make those steps into a training process for your team.
Everyone aligning to doing things the same way every time alone will increase your results. Once everyone is doing things the same way. You have a baseline to measure from.