Why bother to do extra work when you don’t have to? When focusing on your marketing, the end goal is to make a profit, and if you can invest less time while making more money that would be worth it, right?
Most marketers and even SME business owners wonder how can they spend less time on marketing while still making a consistent effort to promote, market, advertise, and position their products to increase sales.
The answer: You implement marketing systems to make your life easier.
What Is a Marketing System?
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
It’s a step-by-step routine that creates a repeatable process that can be measured and tracked, helping your team stay accountable to objectives.
It can be an offline process, a flow chart pasted on the wall, or a fully automated system.
Caution: Don’t confuse marketing strategy with marketing system!
It’s easy to confuse marketing strategy and marketing system because they both share the same objective of growing the business. Where they diverge is how they function. A strategy bridges the gap from where you are to where you want to be, whereas a system provides the steps to how you’ll get there.
Systems support the strategy, and the strategy guides the systems.
Systemization of your marketing function will allow your business to thrive in new and exciting ways!