The most powerful marketing insight isn’t always in your spreadsheet or research deck. Sometimes, it’s in the question a prospect asks before saying yes — or the hesitation in a demo call.
All posts in June 2025
Cynicism: The Risk of Unused Knowledge
A person who spends their life learning but does not apply that learning may eventually grow frustrated. They see flaws, inefficiencies, and injustices everywhere — not because they care less, but because they care deeply and feel powerless. The mind, full of insight but empty of action, begins to focus on what is wrong rather than what could be made right
How to Choose Your Niche?
Your niche doesn’t need to be perfect on day one. It will evolve as you grow. Start by connecting what you’ve done, what you’re good at, and how you can help others.
Why Who You Target in Sales Matters More Than How You Reach Out
Sales isn’t just about persuasion—it’s about relevance. If your product or service doesn’t solve a real, urgent problem for the person you’re pitching, no amount of charm or follow-up cadence will save the deal.