One of the most common questions people ask when starting a business, building a personal brand, or launching a side hustle is:
“How do I choose the right niche?”
It’s a valid question—your niche is the foundation of your message, your audience, and ultimately, your impact.
Here’s a simple but powerful path I recommend:
👉 Experience → Skills → Expertise → Authority
🔹 1. Start with Experience
Before you look outside, look inward. Where have you already spent time? What industries, roles, or projects have shaped your journey? These lived experiences are valuable clues. They ground your niche in reality, not theory. You don’t need to be the world’s leading expert—just someone who’s been there and learned something real.
🔹 2. Identify Transferable Skills
From those experiences, pull out the skills you’ve used and strengthened. Maybe it’s communication, leadership, design, analytics, or coaching. Think about what feels natural and what others often compliment you on. These transferable skills are the bridge between where you’ve been and where you can go.
🔹 3. Develop Expertise
As you hone those skills, patterns emerge. What problems do people repeatedly come to you to solve? What topics do you naturally gravitate toward or explain with ease? That’s your zone of genius—the early shape of your niche. It’s not just what you can do, but what you do well, consistently.
🔹 4. Build Authority
Expertise matters, but authority is what sets you apart. Start sharing what you know. Write blog posts—record videos. Offer guidance. Teach a workshop. Authority is earned through visibility and value. As you show up and serve, people begin to trust you, and that’s when your niche becomes your identity.
🎯 Final Thought:
Your niche doesn’t need to be perfect on day one. It will evolve as you grow. Start by connecting what you’ve done, what you’re good at, and how you can help others.
Start with what you know. Grow into what you own.
#CareerAdvice #PersonalBranding #NicheSelection #Entrepreneurship #ProfessionalGrowth