Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
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Why do we need sales, when great product can sell themselves?
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
What is marketing & what is its purpose?
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…
Why employees resist following processes?
There are many reasons that employees may be reluctant to adopt a work process. This can be disappointing and frustrating for managers, especially if a lot of time and money has been thrown at the project to implement new procedures. Here are some of the reasons you may get pushback on a new process proposal.
The three types of processes every business needs
You know that processes are a set of logical instructions to be executed from start to end, but did you know that there are three types of processes? These are: Management Processes Management processes aren’t as laser-focused on taking a task from start to finish as they are focused on planning and projecting the future of…
Using processes to work 5 times faster
The full-stack engineer might be a fine person to write the process but shouldn’t be running it from start to end alone — the job is 240 times more efficient when it’s split up amongst pin specialists
The first ever business process
The earliest known definition of a business process comes from Scottish economist Adam Smith. Breaking down his idea to the simplest elements, in 1776 he described a business process in place at a theoretical pin factory, involving 18 separate people to make one pin: ”One man draws out the wire, another straights it, a third cuts it, a…
Why processes are important?
The purpose of process is to ensure consistency. A good process is like a checklist that ensures the right things get done by the right people at the right time.
What is a Process?
Process is a series of steps or actions that are taken to achieve a particular goal. Process is a collection of interrelated work tasks initiated in response to an event that achieves a specific result.