Connecting the dots…..
When I was pursuing my graduation with a specialisation in marketing, I firmly believed that Indians are rational buyers, people who think logically and prioritise value for money. This belief is deeply ingrained in how we often describe ourselves as consumers and decision-makers. Over the years, real-world exposure has challenged this assumption. The more I…
Zoho’s ambition to take on Microsoft isn’t just talk; it’s backed by real product depth, strong R&D, and relentless innovation. But Microsoft’s ecosystem, legacy, and enterprise reliability are formidable.
When leaders at the top come from customer-facing roles—sales, marketing, service—they don’t just operate from strategy decks. They bring real empathy and a deep understanding of field dynamics. They know that a delayed pricing decision can cost a million-dollar deal. Unresolved backend issues can ruin a long-standing client relationship. Those numbers don’t tell the whole story—context does.
BluSmart, once the blue-eyed child of the cab ride-hailing world, is now facing its toughest challenge since its inception in 2019.
Business operations encompass the various actions, procedures, and frameworks that an organization uses to fulfil its client orders and accomplish its organizational goals. It covers all aspects, including sales, customer service, production, and procurement. This refers to all the tasks necessary to maintain a business’s smooth operation.