Your niche doesn’t need to be perfect on day one. It will evolve as you grow. Start by connecting what you’ve done, what you’re good at, and how you can help others.
All posts in Marketing
What Marketing Managers Actually Do and Why Leaders Often Get It Wrong?
Marketing is more than just content creation or social media management—it’s about strategy, growth, and connection. While social media and graphic design are important elements of a broader marketing strategy, they do not define the role of a Marketing Manager. Marketing Managers are the architects of growth. They build the strategy, align the business objectives with the right tactics, and lead the team toward sustainable success.
Why Grounded Leadership Matters More Than Perfect Systems?
When leaders at the top come from customer-facing roles—sales, marketing, service—they don’t just operate from strategy decks. They bring real empathy and a deep understanding of field dynamics. They know that a delayed pricing decision can cost a million-dollar deal. Unresolved backend issues can ruin a long-standing client relationship. Those numbers don’t tell the whole story—context does.
India’s Shift from Products to Experiences: A New Era of Consumer Behavior
Despite the ongoing pressures of inflation, personal well-being and experiences have become top priorities for many. People want to live in the moment and savour life’s pleasures—whether through travel, entertainment, or self-care.
How small & Midscale businesses can drive growth through Referral marketing?
Studies have shown that 84% of customers trust recommendations from people they know more than any advertising that comes from a brand. That’s why referral marketing is one of the best ways to generate leads and multiply your customer base. Plus, these recommendations mean free promotion for your business.
What is industrial marketing and how does it differ from consumer marketing?
Within the field of communications and sales, industrial marketing concentrates on offering products and services to other enterprises, as opposed to single consumers. Industrial marketing focuses on the quality and efficient industrial processes used in the production of goods to promote them. The process from initial pitch to sale close is sometimes more complex in…
What is personal Branding? Why is it important?
Personal branding is an intentional, strategic practice in which you define and express your value proposition.
How to Create A Marketing System That Sets You Up For Consistent Success
A marketing system is an automated process put into place to achieve maximum performance while minimizing the hands-on time it takes to complete a task. It’s a step-by-step routine that your team might do manually now but, that can be repeated, measured, and tracked in your marketing procedures. Creating these routines will save you time…
Marketing Systems: The Key to Scaling Your Business
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Why Marketing Your Product Is More Important Than The Product Itself
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…