Connecting the dots…..
Studies have shown that 84% of customers trust recommendations from people they know more than any advertising that comes from a brand. That’s why referral marketing is one of the best ways to generate leads and multiply your customer base. Plus, these recommendations mean free promotion for your business.
Within the field of communications and sales, industrial marketing concentrates on offering products and services to other enterprises, as opposed to single consumers. Industrial marketing focuses on the quality and efficient industrial processes used in the production of goods to promote them. The process from initial pitch to sale close is sometimes more complex in…
Personal branding is an intentional, strategic practice in which you define and express your value proposition.
A marketing system is an automated process put into place to achieve maximum performance while minimizing the hands-on time it takes to complete a task. It’s a step-by-step routine that your team might do manually now but, that can be repeated, measured, and tracked in your marketing procedures. Creating these routines will save you time…
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…