Connecting the dots…..
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…