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Why Who You Target in Sales Matters More Than How You Reach Out

Why Who You Target in Sales Matters More Than How You Reach Out

Posted on 7 June 20257 June 2025Author connectwithkiran.comPosted in Sales

Sales isn’t just about persuasion—it’s about relevance. If your product or service doesn’t solve a real, urgent problem for the person you’re pitching, no amount of charm or follow-up cadence will save the deal.

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Kiran Kumar P S

Hey, I’m Kiran 👋

A marketer by profession, continuous improvement & operations professional by passion, a cyclist on weekends, an avid bookworm, a tea totaller, a history enthusiast, a curious generalist carving out a niche.… and above all, a free spirit trying to make sense of this fascinating world.

I’ve always felt that when we learn something new, it first lands in our mind like scattered puzzle pieces. Writing, blogging, and teaching help me piece them together — turning cluttered thoughts into clarity.

This space is where I share those pieces with you — stories, lessons, and reflections on the things I live and breathe: business strategy, event management, marketing, process excellence, automation, sales, customer experience, business psychology… and sometimes, just simple lessons from life.

If you’ve stumbled upon my corner of the internet, I hope you leave with a spark of inspiration, a new perspective, or simply something that makes your day a little better. 🌟

Cheers,
Kiran

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