Connecting the dots…..
Marketing is more than just content creation or social media management—it’s about strategy, growth, and connection. While social media and graphic design are important elements of a broader marketing strategy, they do not define the role of a Marketing Manager. Marketing Managers are the architects of growth. They build the strategy, align the business objectives with the right tactics, and lead the team toward sustainable success.
When leaders at the top come from customer-facing roles—sales, marketing, service—they don’t just operate from strategy decks. They bring real empathy and a deep understanding of field dynamics. They know that a delayed pricing decision can cost a million-dollar deal. Unresolved backend issues can ruin a long-standing client relationship. Those numbers don’t tell the whole story—context does.
Despite the ongoing pressures of inflation, personal well-being and experiences have become top priorities for many. People want to live in the moment and savour life’s pleasures—whether through travel, entertainment, or self-care.
Solving personal problems can indeed lead to the discovery of lucrative business opportunities.
Within the field of communications and sales, industrial marketing concentrates on offering products and services to other enterprises, as opposed to single consumers. Industrial marketing focuses on the quality and efficient industrial processes used in the production of goods to promote them. The process from initial pitch to sale close is sometimes more complex in…
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…