Solving personal problems can indeed lead to the discovery of lucrative business opportunities.
All posts tagged Marketing
What is industrial marketing and how does it differ from consumer marketing?
Within the field of communications and sales, industrial marketing concentrates on offering products and services to other enterprises, as opposed to single consumers. Industrial marketing focuses on the quality and efficient industrial processes used in the production of goods to promote them. The process from initial pitch to sale close is sometimes more complex in…
Marketing Systems: The Key to Scaling Your Business
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Why Marketing Your Product Is More Important Than The Product Itself
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…
Why marketers hate marketing and how we can change that?
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
Why do we need sales, when great product can sell themselves?
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
What is marketing & what is its purpose?
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…