Connecting the dots…..
When I was pursuing my graduation with a specialisation in marketing, I firmly believed that Indians are rational buyers, people who think logically and prioritise value for money. This belief is deeply ingrained in how we often describe ourselves as consumers and decision-makers. Over the years, real-world exposure has challenged this assumption. The more I…
Zoho’s ambition to take on Microsoft isn’t just talk; it’s backed by real product depth, strong R&D, and relentless innovation. But Microsoft’s ecosystem, legacy, and enterprise reliability are formidable.
A marketing system is an automated process put into place to achieve maximum performance while minimizing the hands-on time it takes to complete a task. It’s a step-by-step routine that your team might do manually now but, that can be repeated, measured, and tracked in your marketing procedures. Creating these routines will save you time…
There are many reasons that employees may be reluctant to adopt a work process. This can be disappointing and frustrating for managers, especially if a lot of time and money has been thrown at the project to implement new procedures. Here are some of the reasons you may get pushback on a new process proposal.
You know that processes are a set of logical instructions to be executed from start to end, but did you know that there are three types of processes? These are: Management Processes Management processes aren’t as laser-focused on taking a task from start to finish as they are focused on planning and projecting the future of…
The full-stack engineer might be a fine person to write the process but shouldn’t be running it from start to end alone — the job is 240 times more efficient when it’s split up amongst pin specialists
The earliest known definition of a business process comes from Scottish economist Adam Smith. Breaking down his idea to the simplest elements, in 1776 he described a business process in place at a theoretical pin factory, involving 18 separate people to make one pin: ”One man draws out the wire, another straights it, a third cuts it, a…
Process is a series of steps or actions that are taken to achieve a particular goal. Process is a collection of interrelated work tasks initiated in response to an event that achieves a specific result.