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India’s Shift from Products to Experiences: A New Era of Consumer Behavior

India’s Shift from Products to Experiences: A New Era of Consumer Behavior

Posted on 11 March 202511 March 2025Author connectwithkiran.comPosted in Marketing

Despite the ongoing pressures of inflation, personal well-being and experiences have become top priorities for many. People want to live in the moment and savour life’s pleasures—whether through travel, entertainment, or self-care.

Why do we need sales, when great product can sell themselves?

Why do we need sales, when great product can sell themselves?

Posted on 23 November 2023Author connectwithkiran.comPosted in MarketingLeave a Reply

The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…

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ABOUT ME

Hello,

Thanks for stopping by. I am Kiran Kumar, an event management, B2B marketing & sales operations professional and a free spirit!

When we learn new things, it will be stored in our brain in an unstructured form. Blogging, writing and teaching help us to understand these concepts better & restructure our thoughts. This blog was created to express myself and understand myself in a better way & add value to my audience.

This platform allows me to share my thoughts, experiences, and ideas to connect with like-minded people & to bring clarity to my thoughts.

I usually blog on various topics such as business strategy, event management, marketing, process excellence, process automation, sales, customer experience, business psychology and lessons from life.

I hope my thoughts will add some value to you....

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