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India’s Shift from Products to Experiences: A New Era of Consumer Behavior

India’s Shift from Products to Experiences: A New Era of Consumer Behavior

Posted on 11 March 202511 March 2025Author connectwithkiran.comPosted in Marketing

Despite the ongoing pressures of inflation, personal well-being and experiences have become top priorities for many. People want to live in the moment and savour life’s pleasures—whether through travel, entertainment, or self-care.

Why do we need sales, when great product can sell themselves?

Why do we need sales, when great product can sell themselves?

Posted on 23 November 2023Author connectwithkiran.comPosted in MarketingLeave a Reply

The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…

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Kiran Kumar P S

Hey, I’m Kiran 👋

A marketer by profession, continuous improvement & operations professional by passion, a cyclist on weekends, an avid bookworm, a tea totaller, a history enthusiast, a curious generalist carving out a niche.… and above all, a free spirit trying to make sense of this fascinating world.

I’ve always felt that when we learn something new, it first lands in our mind like scattered puzzle pieces. Writing, blogging, and teaching help me piece them together — turning cluttered thoughts into clarity.

This space is where I share those pieces with you — stories, lessons, and reflections on the things I live and breathe: business strategy, event management, marketing, process excellence, automation, sales, customer experience, business psychology… and sometimes, just simple lessons from life.

If you’ve stumbled upon my corner of the internet, I hope you leave with a spark of inspiration, a new perspective, or simply something that makes your day a little better. 🌟

Cheers,
Kiran

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