{"id":76,"date":"2023-11-23T05:41:26","date_gmt":"2023-11-23T05:41:26","guid":{"rendered":"https:\/\/connectwithkiran.com\/?p=76"},"modified":"2024-03-03T06:16:51","modified_gmt":"2024-03-03T06:16:51","slug":"why-marketers-hate-marketing-and-how-we-can-change-that","status":"publish","type":"post","link":"https:\/\/connectwithkiran.com\/index.php\/2023\/11\/23\/why-marketers-hate-marketing-and-how-we-can-change-that\/","title":{"rendered":"Why marketers hate marketing and how we can change that?"},"content":{"rendered":"\n

Whether it\u2019s an online business such as amazon<\/a> or a brick-and-mortar storefront like Walmart<\/a>, marketing has become a necessity.<\/p>\n\n\n\n

From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning.<\/p>\n\n\n\n

But in many ways, marketing is getting more difficult because of the technologies and tools involved in the field. In some ways, this is ironic; Most new marketing technologies are designed to make marketing easier, or at least open new opportunities for marketers to reach consumers.<\/p>\n\n\n\n

Let\u2019s say you spend a few years marketing your business via SEO<\/a>, building links, and writing content. But one day, you face a significant Google penalty, and your ranks catastrophically sink. Obviously, you\u2019ll have generated traffic that whole time, so it\u2019s not a total waste. But still, this can be highly discouraging for modern marketers.<\/p>\n\n\n\n

In some cases, due government policies, geopolitical issues, certain apps, products, marketing platforms such as TikTok<\/a>, loans through apps gets banned overnight.<\/p>\n\n\n\n

Due to misuse of data, growing concern related to information security,  variety of data protection laws are getting introduced in multiple countries.   <\/p>\n\n\n\n

New mobile apps or new feature create a sudden craze among the public & new landscape filled with challenges & opportunities opens just like that !<\/p>\n\n\n\n

Technology has reduced the barriers to competition & competition landscape changes overnight. We’ll need to analyze our new breed of competitors.<\/p>\n\n\n\n

Marketing professional working in corporate companies might end up deliberately throwing money away as most of the decisions are dominated by leadership team who wants to fulfill their own agenda.<\/p>\n\n\n\n

As a marketer, we are constantly juggling a variety of tasks and responsibilities, from developing campaigns and analyzing data to working with cross-functional teams and managing timelines. With so much on your plate, it can be easy to feel overwhelmed and stressed out.<\/p>\n\n\n\n

All it takes is one new AI system<\/a> or one new wave in consumer preferences to completely disrupt \u2013 or even destroy \u2013 what you\u2019ve managed to build.<\/p>\n\n\n\n

The fragility of digital marketing<\/a> is something we must acknowledge and build into our campaigns.<\/p>\n\n\n\n

Ambiguity has become the new certainty. But we can at least find solace in the fact that it\u2019s getting harder for all of us.<\/p>\n\n\n\n

We are entering a new era of marketing and advertising, and that\u2019s not necessarily a bad thing period it just means we need to remain adaptable and attentive to generate a meaningful return.<\/p>\n\n\n\n

Find your niche<\/a>, become an expert in that field & stay agile to avoid competition.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether it\u2019s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. 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