You might be a rock star in the previous organization or might possess in-demand skills, but it won’t guarantee success in the new organization.
How to Create A Marketing System That Sets You Up For Consistent Success
A marketing system is an automated process put into place to achieve maximum performance while minimizing the hands-on time it takes to complete a task. It’s a step-by-step routine that your team might do manually now but, that can be repeated, measured, and tracked in your marketing procedures. Creating these routines will save you time…
Marketing Systems: The Key to Scaling Your Business
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Why Marketing Your Product Is More Important Than The Product Itself
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. Before leaving Apple, he had amassed vast experience in designing & launching of personal computers such as Macintosh I & Macintosh II. Personal computers were huge fad in USA then. Steve was a…
Why marketers hate marketing and how we can change that?
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time I got into the world of sales & marketing function just of college in 2015 to date, certain elements of marketing have remained consistent from the very beginning. But in many ways, marketing…
Why do we need sales, when great product can sell themselves?
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell themselves! You might have heard above or similar quotes multiple times. A huge selling myth is that, if you have a great product or service, customers are going to buy it. Although such…
What is marketing & what is its purpose?
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used depending on speaker’s preference. However, It’s the other way around. Marketing & sales are two different functions. We all use various marketing & sales techniques in our daily life but very few know…
Why employees resist following processes?
There are many reasons that employees may be reluctant to adopt a work process. This can be disappointing and frustrating for managers, especially if a lot of time and money has been thrown at the project to implement new procedures. Here are some of the reasons you may get pushback on a new process proposal.
The three types of processes every business needs
You know that processes are a set of logical instructions to be executed from start to end, but did you know that there are three types of processes? These are: Management Processes Management processes aren’t as laser-focused on taking a task from start to finish as they are focused on planning and projecting the future of…
Using processes to work 5 times faster
The full-stack engineer might be a fine person to write the process but shouldn’t be running it from start to end alone — the job is 240 times more efficient when it’s split up amongst pin specialists