Marketing Systems: The Key to Scaling Your Business
A marketing system is a set of procedures that initiate and nurture customer relationships to maximize lifetime value and generate business.
Why Marketing Your Product Is More Important Than The Product Itself
Steve Jobs, one of the greatest product innovators of our times, started another company called NeXT Inc. after leaving Apple in 1985. […]
Why marketers hate marketing and how we can change that?
Whether it’s an online business such as amazon or a brick-and-mortar storefront like Walmart, marketing has become a necessity. From the time […]
Why do we need sales, when great product can sell themselves?
The two most important functions of a business are innovation & marketing. The goal of marketing is to make the product sell […]
What is marketing & what is its purpose?
Many people have wrong notion that both marketing & sales are one and the same. Its just that different terminologies are used […]
Why employees resist following processes?
There are many reasons that employees may be reluctant to adopt a work process. This can be disappointing and frustrating for managers, especially if a lot of time and money has been thrown at the project to implement new procedures. Here are some of the reasons you may get pushback on a new process proposal.
The three types of processes every business needs
You know that processes are a set of logical instructions to be executed from start to end, but did you know that there […]
Using processes to work 5 times faster
The full-stack engineer might be a fine person to write the process but shouldn’t be running it from start to end alone — the job is 240 times more efficient when it’s split up amongst pin specialists
The first ever business process
The earliest known definition of a business process comes from Scottish economist Adam Smith. Breaking down his idea to the simplest elements, in […]
Why processes are important?
The purpose of process is to ensure consistency. A good process is like a checklist that ensures the right things get done by the right people at the right time.